National Association for the Advancement of Colored People (NAACP)
From the ballot box to the classroom, the dedicated workers, organizers, and leaders who forged the National Association for the Advancement of Colored People (NAACP) and maintained its status as a champion of social justice, fought long and hard to ensure the voices of African Americans would be heard. It has been the talent and tenacity of our members that have saved lives and changed many negative aspects of American society.
Since 1915, when the NAACP organized a nationwide protest against the racially inflammatory film, “Birth of a Nation” by D.W. Griffith, the Association has been involved in the continuing struggle for greater participation of people of color in the entertainment industry and their portrayal on the screen. The NAACP has known that the ideas and images created in the media influence our belief systems and out societal actions. When it comes to reinforcing stereotypes, establishing norms and shaping our thinking, nothing affects us more than the images and concepts delivered into our lives on a daily basis by television, motion picture, recordings and literature.
Recognizing the national and international power of entertainment industry, the NAACP Hollywood Bureau was established in 2002 as part of the follow-up to the NAACP Diversity initiative started in 1999 and to monitor the media and its portrayals of people of color.