Characters Unite

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NBCU Cable Entertainment Chairman Bonnie Hammer Expands Ongoing Characters Unite Film Series to Advance National Dialogue on Increasing Tolerance and Acceptance

Special Limited Commercial Presentation of Spike Lee's

"Do The Right Thing" Premieres November 1 at 7/6c

NEW YORK – October 31, 2014 – NBCUniversal Cable Entertainment Chairman Bonnie Hammer today announced the latest addition to the Characters Unite Film Series, designed to increase awareness of social injustice and encourage greater progress. On Saturday, November 1 at 7/6c, USA Network will air "Do The Right Thing," a Spike Lee film, that sparked a national dialogue more than two decades ago about racial tension in America and which still remains relevant today. The limited commercial event to commemorate the film's 25-year anniversary will also feature a new, personal introduction by the film's lead actress Rosie Perez.

"'Do the Right Thing' is one of those rare films that's as provocative cinematically as it is socially," said Ms. Hammer. "Spike Lee brilliantly applies his innovative visual and storytelling techniques to an exploration of race relations as resonant today as it was twenty-five years ago."

Released in 1989, "Do The Right Thing," tells the story of a neighborhood's simmering racial tension, all of which comes to a tragic conclusion on the hottest day of the summer in Brooklyn. Nominated for Best Original Screenplay and Best Supporting Actor for Danny Aiello, the film was deemed culturally significant by the U.S. Library of Congress and was selected for preservation in the National Film Registry, one of just five films to have this honor in their first year of eligibility.

"Do The Right Thing" is the seventh film in the successful Characters Unite Film Series, which launched in April 2012 with "To Kill a Mockingbird," featuring an introduction by President Barack Obama. Additional films in the series have included "The Color Purple," with an introduction by the film's Oscar-winning star Whoopi Goldberg, "Milk," with an introduction by Emmy® Award-winner and activist Neil Patrick Harris, "Schindler's List," featuring an introduction by the film's director Steven Spielberg, "In The Heat of the Night," with an introduction by the film's music composer Quincy Jones and "Philadelphia," featuring an introduction by President Bill Clinton.

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Characters Unite, USA Network's award-winning public service campaign was created to address the social injustices and cultural divides still prevalent in our society. Inspired by USA Network's iconic "Characters Welcome" brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to combating prejudice, discrimination and intolerance while promoting understanding and acceptance -- on-air, online and in communities around the country.

The #1 network in all of basic cable for an unprecedented eight straight years, USA Network is seen in more than 102 million U.S. homes. USA offers a powerful stable of dramatic, comedic and unscripted originals. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at